Prospects Unlimited, when once is just never enough when once is just never enough Thu, 07 May 2015 01:45:48 +0000 en-US hourly 1 Registration period on the do not call register discussion paper Wed, 11 Dec 2013 01:35:31 +0000 Lets get ON BOARD and get this DNCR back down to the three years that it was originally intended to be!  This could be the single greatest achievement for the Direct Marketing industry in the last 5 years!


For anyone looking to respond to this, please forward all emails to “

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Is Data Management Sexy? Wed, 13 Nov 2013 02:13:37 +0000 Is Data Management Sexy?  Not really.  But just like your first time, we all keep trying to do it better and better.

Data Management is a process, it’s an evolution of thought.  Sure, there are basic concepts that fit most scenarios, and of course there are some fundamental principles to follow.  But, each and every application is usually different.  Just like you would for a yearly skin check, it’s important to ensure that your data management is up to date and still valid in respect to how you run your business today.

It’s been said before, but it’s important to keep spreading the word…Data Management isn’t a business luxury, it’s a necessity.  Yet trying to get this message across is often difficult.  I suppose it’s due to the fact that Data Management means different things for different people.  Just like when a client comes to be us and says, “I want my data cleaned.”  I answer with “Sure, now what do you mean by cleaning?”  However, Data Management is really the over arching concept behind it all, with then varying disciplines underneath to make up what goes on in a typical day to day Data Management House.

Perhaps a Data Management checklist would help, something that you could go through periodically and then walk away knowing that you’re doing the best you can to ensure your data is as up to date as possible.  Over the course of the coming weeks we’ll go through the items that I think are important.  They will be ranked in order of importance, so let’s get started;

Point 1

We’ll start with the basics, and a fundamental before anything else is the normalisation of data.  This means that we need to have the data in a consistent format i.e. 0737871333 or +6138781333.  Data normalisation is also about ensuring that your data is contained within both the correct columns and that it is consistently placed there.  This may seem like a strange notation and something that just sounds like common sense, but if you have a GUI with four address fields, does your entire team know which address elements go where?

If you can ensure that you data is “normalised”, then the next steps are not only easier, but the results you achieve will be more accurate, more comprehensive and more conclusive then they otherwise would be.

What to do if your database isn’t normalised?  Well don’t fret, but do something today!  From today, start to set out some rules for how you want to have data inserted into your database.  If you do this, then you essentially have a “Point In Time” from which all data is the way you want it to be.  Once this is done, you’ve got the foundation of your rule set from which you create the business rules to fix your older data.  Now I know I’ve just made this sound very easy, and for all intensive purposes it is.  And the simplest way to do this, is to drop the old data out, fix it, and then put it back in again.  While you’re at it, you’ll want to do a number of other things to it as well, and that’s fine, but just remember the first step.  Normalise your data first, before anything else!

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Duplicate Data Tue, 10 Sep 2013 02:19:41 +0000 For our first instalment, we’ll touch on an issue that a number of data sets face, and that’s duplication. A duplicate is essentially the same record (person or business) existing more than once within the same data set. Duplicates exist for a number of reasons, none of them valid! The main reason for their existence though, is due to multiple data sets being used to create a single repository of information. This being from purchased lists, web based data and data from inbound leads. If all of this data is combined, there will be leads that have been imported from more than one source. Thus, we have duplication within the database. A simple enough concept to understand…

So, why do we care about duplicates? Appearance, perception and minimising wastage. Those would be three key points of consideration when debating why you care.

What makes us want to ensure that there are no duplicates within the database? If we have duplicated data, we’re creating the opportunity to double, or even triple our effort for no further monetary gain. Not only does this cost us time/money/effort, it’s creating a perception of unprofessionalism. Perhaps this is the data geek inside me, but if a business that wants me as a customer doesn’t take its data seriously, then how seriously is it going to service me as a customer?

Organisations that care about their data can take a number of different steps to remove duplicates from their system. A number of front end applications will allow for some form of rudimentary de-duplication when importing data. An example of this would be excluding records based on a phone number, or an address. Depending upon your application, this can often be sufficient. Yet for the majority, this is just far too basic. We want something that will not just handle the easy to find duplicates, but also something that will find those duplicates we could never have hoped to find through normal channels. We personally use very good 3rd party software. This software comes in two flavours; an easy to use “Stand Alone” desktop based version, and as an API component so we can easily integrate it into our backend processes. Either approach will rid your database of duplicates, yet only the API version will allow for a fully automated system to help you keep your database pristine. We’re going to provide more detail next time about de-duplication methodology, so for now we’ll keep it pretty simple.

An example, that I’m sure will lend its self to the majority of users out there is this;

Most businesses have a database of Customers and Prospects. Normally these two data sets are either in distinct tables, systems or just identified as such by a varied status within the record. If as a business owner/manager, you want to generate additional long term revenue, you’ll look at sending out an acquisition campaign to increase your customer base. This campaign could be something basic, just to entice them to get them onboard. It’s usually time sensitive in nature, and has enticements embedded into the offer that are purely to acquire additional customers. In other words, the ROI should an existing customer want this offer, isn’t feasible. Each mail piece will cost upwards of $1.50. The “enticement” has an associated cost, as does the labour involved in either the response or the subsequent follow-up. You can see here, that the costs of sending this offer out to existing customers, quickly adds up. If you’re database was effectively cleaned and duplicate free, then your exposure is either completely negated, or worst case minimised to a level that it is no longer a problem.

There is a great deal to think about when you come to remove duplicates from your database, but the actual process doesn’t have to be complex. Each business scenario is potentially different, so do keep in mind that the solution you’re looking at will suit your needs today, and into the future.

So just think about your database, and ask yourself: When was the last time we did a proper audit on the level of duplication with the system?

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Public Holiday Tue, 27 Aug 2013 00:59:27 +0000 The sun is shining on the lovely Gold Coast, which means that the team is latching onto the opportunity to bask in all its glory this Friday!  So for the Public Holiday that is on the Gold Coast on Friday 30th August 2013, no one will be onsite to process data.  Please ensure that all your data requests are pushed through by 12pm on Thursday 29th, to ensure delivery before COB that day.

We will reopen our doors @ 9am on Monday 2nd September.

Have a great week, and great weekend!

PU Data Team

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PU advised Service Stream of this issue @ 4:03pm, at which point they were unaware of any issue.


Further updates pending…


Looks like the site is back up…5:08PM!

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Interesting Time Waster… Wed, 01 May 2013 12:43:05 +0000 Click Here

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DNCR Registrations now valid for 8 years Thu, 18 Apr 2013 05:58:56 +0000 Yep, you read right! Registrations are now valid for 8 years!

For more on this, read through here;

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Do Not Call Register Set for a Major Overhaul Mon, 04 Jun 2012 00:17:25 +0000 Prospects Unlimited has been working with, and helping Service Stream, to test the up and coming revamped Do Not Call Registry.  In short, this is going to mean that we’re able to run data through at a faster speed, reducing the time it takes to get you data.

At the moment, no matter how many records you send, the wash time is around 15-20mins.  In the new system, we’re expecting to see about 1 Million records to be pushed through in sub 5 minutes!  This is an outstanding feat!  And something that the industry is most certainly happy about.

This new system should be live within the next week, but we’ll keep you posted as to how it rolls out.

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The Federal Government has just changed the rules again… Wed, 18 Apr 2012 14:30:03 +0000 Just in case you were thinking about hitting all those “new” numbers that were going to fall off this year from the Do Not Call Register (DNCR), think again! Senator Stephen Michael Conroy, Minister for Broadband, Communications and the Digital Economy, as just changed the ACT from 5 years to 6 years!

What’s next? 7, 8, or does he plan to just leave them on indefinitely!

Hit up the direct link below, to learn more;

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March 2012 Wed, 29 Feb 2012 19:00:06 +0000 The Offer;


On your second order in the month, you’ll be entitled to 15% off your order value*

On your third order in the month, you’ll be entitled to 20% off your order value*

On your fourth and subsequent orders in the month, you’ll be entitled to 25% off your order value*



*The Conditions;

This promotion will run from the 8am AEST 1st of March 2012, to the 5pm AEST 31st March 2012(period). The value of the order and discount, exclude GST. In order to obtain the discount, the order must be paid for in full, by either a Credit Card(3% surcharge) or Cleared Funds via bank deposit, before period end. The discount will be honoured, as soon as cleared funds have been receipted. The discount value will not be considered apart of our minimum order value, and as such you must still adhere to our minimum order value of $300(ex GST). The discount MUST be used by period end. The discount cannot be redeemed for cash. The discount must be used in full within a single order. Any residual value will be lost. Prospects Unlimited Pty Ltd reserves the right to cancel this promotion, at any point during the period, but will honor any discounts on purchases already made by clients up to that point.  All notice of such will be via the News section on the Prospects Unlimited website.

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